With over two decades of creative leadership, I specialize in building and evolving brands through thoughtful design, strategic storytelling, and elevated visual content. I began my career at Williams-Sonoma, Inc., ultimately serving as Design Director for Pottery Barn Kids, where I led packaging, visual merchandising, and brand marketing initiatives. Since then, I’ve helped shape the identity and market presence of standout consumer brands including Burt’s Bees Baby, Aquis Hair, Pure Enrichment, and Bentgo—driving design strategy from concept to shelf. My work has consistently translated into top-performing products across major retailers such as Target, Amazon, Walmart, Costco, Crate & Barrel and Walgreens. I also bring deep experience in creative brand development for professional services, having led design for firms like Aspirewise, E8 Engineering and Onshore Technologies. I hold a BFA in Graphic Design from the Academy of Art University in San Francisco.
