PureBaby

PureBaby is a modern California baby brand that offers beautifully designed, premium, safe, high-quality home health products, helping busy parents keep their kids healthy and thriving.

Smiling mother holding laughing toddler on her lap in a cozy room with a white crib, potted plant, wooden stool, and bear-shaped humidifier.

Details

Scope

I oversaw the in-house conceptualization, launch & execution of the brand across
diverse platforms, including digital, print, video, and social media ensuring high-quality execution of design assets, photography, video production, & copywriting.

Industry

Consumer Products

Location

Santa Ana, CA

Capabilities

Branding
Packaging & Merchandising
Print & Digital Design
Photography
Motion & Video Direction
Set Styling

Laptop and smartphone displaying the PureBaby by Pure Enrichment online store with baby essentials and humidifiers.

Baby in a crib wearing a rust-colored sweater looking at a yellow cloud-shaped musical toy hanging on the crib rail, with icons and text below reading Playful, Elevated, and Trustworthy.

PureBaby product packaging and retail merchandising display featuring an Elephant Sound Sleeper, True HEPA Air Purifier, and Thermo Buddy Penguin Ear Thermometer, with grouped shelves highlighting must-have soothers, time-saving solutions for parents, whisper-quiet humidifiers and air purifiers, and essentials for parents and babies.

PureBaby air purifier shaped like a bear, showing its features including 4-stage filtration, night light with color options, dimensions, and use with a sleeping baby and parent.